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James Dean made dozens of television appearances between 1952 and 1955 - most often turning up on live dramatic anthology series with prestigious (read: sponsored) names like 'The US Steel Hour' and 'Campbell TV Soundstage'. Occasionally Dean popped up as a guest on a continuing series like 'Danger' or 'Treasury Men in Action.' He honed his acting skills working in television, developing his on-screen mystique slowly.
What tragically became James Dean's last television role was presented on the anthology program 'Schlitz Playhouse of the Stars.' The 1955 production was an excellent one (by TV standards) - with Dean portraying a drifter who finds he's in over his head with some shifty locals. Viewers that night were treated to an emerging superstar at his peak, playing the type of role that eventually transformed him into an enduring American icon. In the teleplay, Dean played Jeff Latham, a Korean war vet wandering the countryside, falls into a shady job in a small roadside diner and in love with a local farm girl. Jeff soon finds he's in over his head, tricked into working for some small town gangsters who then set him up for murder.
One early effective technique Dean employed in many of his television dramas - strategically positioning his cigarette smoke to give viewers the impression of steam rising off his body. Despite a total cop-out ending, the Schlitz Playhouse of the Stars' production of 'The Unlighted Road' was first-class 1950's television, with interesting plot twists, strong co-stars and crisp art direction.
As a tribute to the dead actor a year later, General Electric Theater (hosted by Ronald Reagan) presented the kinescope of a December, 1954 live broadcast featuring Dean with his 'Rebel Without A Cause' co-star Natalie Wood in a play entitled "I'm A Fool".
The script for 'I'm A Fool' was a pearl necklace of cold-war clichés, but with a cast like this it hardly mattered. In the half-hour drama, Dean played a small town rube who ventures out into the world alone, landing a job at a racetrack. He falls in love trying to impress a tourist gal by pretending he's someone important. Heartache sets in when she leaves with her friends and he knows they will never see each other again. Although playing against type, this was a role clearly meant to capitalize on Dean's reputation as a heart throb for teen girls. He displayed a firm command of the medium without exerting a great deal of obvious effort.
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