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by Billy Ingram

It's About Time was produced by the immortal Sherwood Schwartz, creator of The Brady Bunch and Gilligan's Island (Gilligan was then in its third year earning solid ratings for CBS).

It's About Time ran only one season on CBS, from September 11, 1966 until August 27, 1967; the sitcom starred Jack Mullaney and Frank Aletter as two 1960's astronauts who break the time barrier and end up in prehistoric times.

The astronauts are forced to take up with primitive (and dumb) cave dwellers played by the great Joe E. Ross as Gronk - with another comedy legend, Imogene Coca (Your Show of Shows) seen as his nagging wife Shadd.

Ross was a former strip club entertainer before being cast as ("OOH, OOH") Officer Tooty on Car 54, Where Are You?; he went on to do voices for numerous Hanna-Barbera cartoons like Hong Kong Phooey.

Mary Grace appeared as daughter Mlor; Pat Cardi as Breer, their son; Cliff Norton as Boss; Kathleen Freeman as Mrs. Boss and Mike Mazurzsky as Boss's henchman Clon.

Notice in the fall preview (and in the first episode shown) Coca's character is named 'Shagg.' When CBS censors realized that term held another meaning in the youth culture they changed her name to 'Shadd.'

Like Gilligan's Island, situations were played for broad laughs - that meant the show was universally panned by critics but loved by children.

The Theme Song

Frank Wilcox joined the cast in January as the astronaut's commanding officer when the show shifted directions mid-season in an effort to build ratings and make it more like another top ten CBS hit, The Beverly Hillbillies. In fact, Frank Wilcox (who died in 1974) played Mr. Brewster on The Beverly Hillbillies.

The premise was flipped as the cave people and astronauts returned in the space craft to 1967. The focus of the show shifted to stars Coca and Ross as they reacted to the unfamiliar surroundings, setting up home in 20th-century New York City.

The Second Theme

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Because there were only 26 episodes the show had no value in syndication and it faded from view, rarely if ever to be seen again. After viewing some episodes of It's About Time I found it quite funny and cute, especially the episodes where the cavepeople invade New York.

Perhaps when The Brady Bunch ends it's DVD lifespan we'll be able see this show again, I'm certain it would be a best-seller as it is a constant request from TVparty-ers.

The Strange Success of
the It's About Time
theme song:

Listen to the
It's About Time theme

The series itself may not have been successful, but the show's theme song is one of the most memorable of all time. People who never saw the show became familiar with it! Like many Sherwood Schwartz productions, the theme gives you the entire premise of the show in hummable fashion. Below are some comments about that tune:

"I remember watching this show and loving it! I was only 8 years old at the time. I wasn't very good at lyrics, and I remember singing the theme song like this:

'It's about time,
it's about space,
it's about time I slapped your face!'

Thanx for the memory!" - James Salhoff

Thank you for noticing fondly one of the favorite shows from my adolescence. It's About Time was my favorite Sherwood Schwartz - produced show, yet it's his least successful. On the other hand, my least favorite of his shows, the Bratty - er, Brady Bunch, was his most successful.

Frank Aletter might think It's About Time was the high point of his television career. Imogene Coca might have thought it was her low point. For those like Mary Grace, it WAS their television career.

Here is a text of the It's About Time theme song
(Both versions):

It's about time, it's about space,
About two men in the strangest place.
It's about time, it's about flight -
Traveling faster than the speed of light.
This is the tale of the brave crew
As through the barrier of time they flew.
Past a fighting minuteman,
Past an armored knight,
Past a Roman warrior,
To this ancient site.
It's about caves,cavemen too,
About a time when the earth was new.
Wait'll they see what is in sight!
Is it good luck or is it good night?
It's about two astronauts, it's about their fate,
It's about a woman and her prehistoric mate.

It's about time, it's about space,
About two men in the strangest place.
They will be here right on this spot
No matter if they like it or not.
How will they live in this primitive state?
Will help ever come before it is too late?
Will they ever get away? Watch each week and see!
Will they be returning to the 20th Century?
It's about time for our goodbyes
To all these prehistoric gals and guys. IT'S ABOUT TIME!

When the show's concept changed mid-season and the cave people moved to 20th century New York, the theme song changed as well:

It's about time, it's about space,
About cave-people in the strangest place.
It's about time, it's about flight-
Traveling faster than the speed of light.
About cave-people and the brave crew
As through the barrier of time they flew.
Past a Roman warrior, past an armored knight,
Past a fighting minuteman to this modern site.
It's about time for you and me
To meet these people from 1,000,000 BC.
It's about two astronauts and how they educate
A prehistoric woman and her prehistoric mate.

It's about time, it's about space,
About cave-people in the strangest place.

They will be here with all of us,
dodging a taxi, car or bus.
Where will they go? What will they do
In this strange place where everything is new?
Will they manage to survive? Watch each week and see.
Will they get accustomed to the 20th Century?
It's about time for our goodbyes
To all these prehistoric gals and guys. IT'S ABOUT TIME!

During the first OJ Simpson trial, the Tonight Show had parodies to Schwartz' other shows like, "the OJ Bunch," or, "Here at OJ's Trial." After a while I thought;

It's about time, to end this trial!
It's been lasting a long while!
It's about time to wrap up all
Before it gets too cold this fall.
Don't put it off another day.
He's gonna be acquitted anyway!

-Richard J. Ranke

- Thanx, Ron

Frank Aletter previously starred in a one-season sitcom called The Cara Williams Show in 1964.

Jack Mullaney died in 1982, Joe E. Ross in 1982 and Imogene Coca in 2001.

Imogene Coca's most famous role woud have to be as the grandmother who died en route in National Lampoon's Vacation.

There were It's About Time comic books, coloring books, puzzles and other tie-ins.

TV Guide's It's About Time Page, with TV Listings, Photos, Videos, Exclusive News and More.

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